University of Wisconsin–Madison
IMS Global Award Bruce Maas

Bruce Maas selected for prestigious leadership award

Bruce Maas, Emeritus CIO and Vice Provost for Information Technology, Honorary Fellow School of Information at the University of Wisconsin–Madison, has been announced as a recipient of the 2019 William H. (Bill) Graves Leadership Award from the IMS Global Learning Consortium during its annual Learning Impact Leadership Institute in San Diego, California. IMS Global is a world-leading, nonprofit collaborative dedicated to the advancement of interoperability, innovation and learning impact through education technology.

“For this year’s William H. (Bill) Graves Leadership Award we recognize Bruce Maas, whose passion for education and unwavering support for advancing technology in support of institutional leadership, is an inspiration to all,” said Dr. Rob Abel, chief executive officer, IMS Global Learning Consortium. “Bruce is a voice for transformational collaboration and leadership to improve learning impact and we thank him for his contributions and continued advocacy and leadership. Congratulations, Bruce!”

The Bill Graves Leadership Award is the highest honor awarded by IMS Global. The award symbolizes the passion and commitment of one of IMS Global’s founding members, Dr. Bill Graves, an innovator in bridging academia and industry and encouraging institutional leaders to apply technology to academic strategy.

As part of the award, Maas will receive $10,000, which he plans to donate to two organizations at the University of Wisconsin–Madison. The Information Technology Academy (ITA) at the Division of Information Technology (DoIT) and the UW–Madison Information School will each receive $5000.

“The ITA provides four years of leadership and technology education to historically underrepresented youth in the city of Madison, and at the Lac du Flambeau Tribe and Oneida Nation. The program starts in 9th grade, and historically 99% of the students go on to post-secondary education, with over 50% attending UW–Madison,” said Maas.

Maas continued, “Information Schools around the country are providing businesses and organizations with diverse graduates who bring high demand skills to the knowledge economy. The highly regarded UW–Madison iSchool has historically graduated around 80% women, which is more critical than ever at a time in which the tech industry in particular lacks such diversity.”


Watch video of Maas’ acceptance remarks as well as comments from UW–Madison Vice Provost for Information Technology and CIO Lois Brooks, DoIT Director of Academic Technology Linda Jorn, Vice Provost of Teaching and Learning Steven Cramer and other higher-education IT leaders.


—Mary Evansen, Interim Director, DoIT Communications, UW–‍Madison