University of Wisconsin–Madison
Google Analytics

What can you do with Google Analytics? (UPDATED)

The January 18 session is at full capacity, but there is a wait list. Additional Google Analytics sessions will occur in early February and late March; more information TBD.

You have visitors to your campus-affiliated website, but you’re not sure how to start tracking its traffic, and once you do gather its data, you don’t know how to measure and analyze it effectively. Google Analytics is a great tool for capturing and measuring this data .

On Jan. 18, 2018, DoIT will be presenting an in-person session to any faculty or staff who are interested in learning more about Google Analytics. Featured topics:

  • The basics of Google Analytics — its main features and how to navigate the application
  • What it’s used for and how to read and analyze the data it measures
  • Why these metrics are important
  • How to filter your data and compile detailed reports
  • Additional resources for self-paced learning

More information about this learning event:

Name: What Can You Do with Google Analytics?
Sponsors: WiscWeb DoIT
Date: Thursday, Jan. 18, 2018
Time: 9 –11 a.m.
Location: Sterling Hall, Room 1313
Presenters: Jonathan Dedering and Adam Hills-Meyer

Please register to attend (there is a 50-seat capacity and wait list registration available). We encourage you to bring your laptop to access your Google Analytics account (if you have one, though it is not necessary to attend). 

Please contact Matt Goins at for more information on these sessions.