UW–Madison Profile aims to be our campus’s centralized place for faculty, staff, students, prospective students and affiliates to manage their identity information. It gives the power of identity management back to the user, providing transparency to individuals regarding their representation across various digital systems on campus. It is the only place where you can change your “Name in Use” at UW–Madison, which is of enormous value to the community. UW–Madison Profile brings data stored in many separate systems and resources together into one user-friendly place.
On this page
Who's involved
Project sponsors
| Name | Role | |
|---|---|---|
| Didier Contis | Executive Sponsor | didier.contis@wisc.edu |
| Dave Pagenkopf | Executive Sponsor | david.pagenkopf@wisc.edu |
| Joe Tarter | Executive Sponsor | joe.tarter@wisc.edu |
| Abrianna Barca | Workstream Sponsor | abrianna.barca@wisc.edu |
| Elizabeth Simcock | Workstream Sponsor | elizabeth.simcock@wisc.edu |
Core team members
| Name | Role | |
|---|---|---|
| Tom Jordan | Interop Chief Architect & Interop Chief Product Owner | tom.jordan@wisc.edu |
| Collin Krause | Profile Development Team | cpkrause2@wisc.edu |
| Raji Muthuraman | Profile Development Team | raji.muthuraman@wisc.edu |
| J Park | Technical Lead | j.park@wisc.edu |
| Scott Reeser | Technical Lead | sreeser@wisc.edu |
| Beth Richardson | AIS Salesforce Experience Cloud Product Owner | elizabeth.richardson@wisc.edu |
| Sara Walters | IAM Experiences Service Lead | swalters5@wisc.edu |
Process & progress
FY2026
| Feature name | Quarter | Status |
|---|---|---|
| Develop a data-driven services component | Q1 | In progress |
| Notify users of Wiscard expiration | Q2 | Not started |
| Leverage reusable lightning web components for scalability | Q2 | Not started |
| Include a photo element for users | Q3 | Not started |
| Display read-only NetID recovery email | Q3 | Not started |
| Expand to a scalable, audienced notification solution | Q3 | Not started |
| Migrate First.Last Email Address from Wisc Account Admin | Q3 | In progress |
| Demonstrate a request to change workflow | Q4 | Not started |
| Add more languages for site translation (new feature) | Q4 | Not started |
| Display Chinese full names in Last/First order | Q4 | Not started |
| Move to standard population groups for Profile provisioning | Q4 | Not started |
Completed items
| Date | Description |
|---|---|
| 09/16/2025 | Identify K12 school email addresses for users to update |
| 09/12/2025 | Assess Post-Workday changes |
| 07/07/2025 | Prepare for the workday transition |
| 05/08/2025 | Other language support |
| 05/08/2025 | Notification functionality |
| 03/25/2025 | Show mailing address data sources |
| 03/25/2025 | Adopt PersonAPl for best demo data |
| 03/25/2025 | Transition from progress to replacement solution for source data |
| 03/25/2025 | Improved status messages for name in use |
| 02/11/2025 | New data element: Campus ID |
| 02/04/2025 | Create an opt-in feature for 1Password service |
| 01/24/2025 | Build a reusable lightning web component library |
| 10/15/2024 | Campus business email: View and edit |
| 10/01/2024 | Add more personalization |
| 10/01/2024 | Enable more out-of-the-box features |
| 08/05/2024 | Expanded service eligibility |
| 07/02/2024 | Transitioned Experience Site to Lightning Web Runtime |
| 06/05/2024 | Campus Roles available for beta users |
| 04/16/2024 | New license type implemented for all new Profile users |
| 04/01/2024 | Migrate Name in Use Admin App to Salesforce |
| 01/17/2024 | Services page went live |
| 12/12/2023 | User license deactivation plan enabled |
| 12/12/2023 | “Name in Use” experience improvements with confirmation email |
| 11/29/2023 | PersonAPI configured for “Name in Use” updates |
| 11/29/2023 | Social login beta version discovery |
| 10/05/2023 | UW–Madison Profile “2023 Roadshow” |
| 08/15/2023 | Expanded login access to applicants |
| 06/27/2023 | Profile became a default MyUW tile for CIAM population |
| 05/22/2023 | Improved GitLab CI/CD pipelines enabled for Profile development |
| 05/02/2023 | MyUW “Name in Use” app transitions to Profile |
| 04/04/2023 | Editable “Name in Use” and Name Pronunciation went live |
| 03/23/2023 | Feedback survey enabled in Salesforce |
| 03/14/2023 | First bulk import of contacts |
| 02/28/2023 | Automated testing of user interface enabled |
| 11/22/2022 | Emergency contact data for students went live |
| 07/27/2022 | Personalized content with related resources |
| 06/10/2022 | Minimum viable product went live |