University of Wisconsin–Madison
Line art image of a mobile phone with a contact photo on the screen

Cellular Service (Mobile) Pricing

This is pricing for University provided Cellular Service (Mobile) for University use. More plans and vendors will be added as they become available.

Note: All vendors require a new line of service when purchased with a discounted device to remain active for a minimum of 12 months, with the option to suspend the line without billing for two 90 day periods during that activation period. Other plans are available by request.

Currently Available Vendors & Plans

More vendors and plans will be added as they become available.

Currently Available Plans

More plans will be added as they become available.

AT&T logo


No Tethering Plan, Unlimited Data and Messaging

300 Shared Minutes – $56.06
400 Shared Minutes – $57.05
600 Shared Minutes- $70.64
1000 Shared Minutes – $84.10


Tethering Plan, Unlimited Data and Messaging

300 Shared Minutes – $67.56
400 Shared Minutes – $68.55
600 Shared Minutes- $82.14
1000 Shared Minutes – $95.60


Tethering = Using a mobile signal as a WI-FI, then hooking up a laptop etc to the internet. Sometime referred to as a mobile hotspot. Limited to 10GB.

US Cellular logo


State of WI Unlimited Voice, Message and Data

22GB high speed data – $48.30

Includes:

  • Unlimited Voice Minutes
  • Unlimited Data (22GB DTL)
  • Unlimited Messaging
  • WiFi Hotspot (10GB limit)

DTL=Data Throughput Limitation AKA Throttling. When a user exceeds 22GB of data usage in a given bill cycle, the data speeds will be reduced to 200 kbps (up/down) until the new bill cycle starts

Verizon logo


Nationwide 425 Share Voice, Unlimited Data and Messaging, Free Hotspot

25 GB DTL – $51.74

Includes:

  • 425 Shared Voice Minutes (shared with lines on UW contract)
  • Unlimited Data (25GB DTL)
  • Unlimited Messaging
  • WiFi Hotspot (10 GB limit)

DTL=Data Throughput Limitation AKA Throttling. When a user exceeds 25 GB of data usage in a given bill cycle, the data speeds will be reduced to 200 kbps (up/down) until the new bill cycle starts

Basic Phone Plans

AT&T logo


Voice Monthly Access

Includes:

  • Long Distance, Inter & Intra State Roaming – $0.00
  • Incoming/Outgoing/Toll Free/Mobile-to-Mobile Minute – $0.06
  • Directory Assistance Call – $1.99
  • Directory Assistance Minute – $0.06

US Cellular logo


State of WI Voice Plan

Includes:

  • Local/National Monthly Recurring Charge – $0
  • Incoming/Outgoing/Toll Free/Mobile-to-Mobile Minutes – $0.05
  • No charge for Domestic Long Distance, Interstate Roaming Directory Assistance Call Charge – $2.29
  • Directory Assistance Minutes – $0.05

Additional Add-ons:

  • Unlimited Mobile to Mobile – $11.50
  • Unlimited Incoming (Call Me) – $11.50
  • Unlimited Voice & Texting Plan – $29.90

No Data Included

Verizon logo


Nationwide Flat Rate Plan

Includes:

  • Voice Monthly Access – $0.00
  • Incoming/Outgoing/Toll Free/Mobile-to-Mobile Minute – $0.07 No charge within Nationwide coverage area
  • Directory Assistance Call- $2.29
  • Directory Assistance Minute – $0.07

Additional Add-ons:

  • 500 Night and Weekend Minutes – $5.75/month
  • 500 Mobile to Mobile Minutes – $5.75/month

Broadband Plans

AT&T logo


Unlimited (no DTL) – $45.99
Unlimited (DTL) – $43.69
5 GB – $37.94, overage $11.50/GB


DTL=Data Throughput Limitation AKA Throttling. When a user exceeds 25 GB of data usage in a given bill cycle, the data speeds will be reduced to 200 kbps (up/down) until the new bill cycle starts.

US Cellular logo


2GB – $25.30, overage $9/GB
5GB – $34.21, overage $9/GB
Unlimited w/ 22GB of High Definition Speeds – $44.85

Verizon logo


Unlimited Mobile Broadband Plan (25GB DTL) – $43.68


DTL=Data Throughput Limitation AKA Throttling. When a user exceeds 25 GB of data usage in a given bill cycle, the data speeds will be reduced to 200 kbps (up/down) until the new bill cycle starts.

Messaging Plans

Text, Pictures & Video Messaging

AT&T logo


200 incoming/outgoing text – $2.00

Unlimited incoming/outgoing text – $10.00

200 texts (with a voice rate plan of $34.50 or more) – $0.00

US Cellular logo


Per text message (pay as you go) – unlimited incoming msgs – $0.12

Text Messaging 250 – $5.70

Includes:

  • 250 outgoing
  • Unlimited incoming
  • $0.12 per outgoing text over 250

Text Messaging 750 – $11.44

Includes:

  • 750 outgoing
  • Unlimited incoming
  • $0.12 per outgoing text over 750

Unlimited text messaging – $17.19

Picture/video Messaging 20

Includes:

  • 20 outgoing
  • Unlimited incoming
  • $0.29 per outgoing picture/video

Picture/video Messaging 50 – $6.84*/$3.40**

Includes:

  • 50 outgoing
  • Unlimited incoming
  • $0.29 per outgoing picture/video over 50 – $6.84*, over 20 – $3.40**

Picture/video Messaging 100 – $12.59

Includes:

  • 100 outgoing
  • Unlimited incoming
  • $0.29 per outgoing picture/video over 100

Unlimited text, pictures & video – $22.94

Verizon logo


100 Messaging Plan – $1.14
300 Messaging Plan – $2.29
1000 Messaging Plan – $11.50
Unlimited Messaging Plan – $13.80


Overage is $0.02 per message sent/$0.12 per message received

Data Plans

Verizon logo


Unlimited Smartphone Feature – $34.50
5GB Shared Smartphone Feature – $32.19
Global Data Smartphone Plan – $59.04 

AT&T First Net* Plan

AT&T logo


Smartphone Unlimited voice, texting and data (no DTL) – $39.99

Smartphone Unlimited voice, texting and data included tethering with no DTL – $44.99

Data Only with no DTL – $35.99

Voice Only, unlimited voice and texting – $22.99

Enhanced Push to Talk – $2.00


DTL=Data Throughput Limitation AKA Throttling. When a user exceeds 25 GB of data usage in a given bill cycle, the data speeds will be reduced to 200 kbps (up/down) until the new bill cycle starts. Tethering=Using a mobile signal as a WI-FI, then hooking up a laptop etc to the internet. Sometime referred to as a mobile hotspot. Limited to 10GB.

*High-speed, nationwide wireless broadband network dedicated to public safety (approval required)

Other plans are available by request