Tricks, treats & traps: Avoiding nightmare patterns in UX
Have you ever fallen into a digital trap or accidentally signed up for something you didn’t want? Join our guest presenter, Leah Ujda, as she unmasks the shadowy world of dark patterns — from corporate maneuvering to the unintentional “grey patterns” hiding in everyday campus software.
We’ll explore the murky line between helpful nudges and sneaky manipulation, test our patience against a delightfully agonizing user interface (UI), and discuss how to build digital experiences rooted in ethics and trust.
Leah Ujda is a Professor of Practice in UW–Madison’s College of Computing & Artificial Intelligence, with nearly two decades of industry and academic experience at the intersection of people, design and tech.
Come for the tricks, stay for the treats, and learn how to stop your designs from becoming a user’s worst nightmare!
Event details
- When: Thursday, Oct. 28 at 2:30 p.m.
- Where: Join via Zoom
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UW Design Community
The UW Design Community brings together designers, writers and developers to improve digital experiences across campus. Join the group to collaborate, learn and create more inclusive and consistent digital solutions. UW Design Community is part of UW IT Connects.