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Running A Qualtrics Survey? Emails May Have Been Marked As Spam

Between February 24 and March 1, email notifications sent by Qualtrics were likely marked as spam and were rejected by some email providers. This outage situation was a result of Qualtrics emails being marked as “low quality” by anti-spam vendors. To resolve this issue, Qualtrics worked with 3rd-party email and block list providers to resolve their email reputation issues.

DoIT worked to ensure that Qualtrics email deliverability was restored to UW–Madison inboxes despite the spam rating. But we do not know if others outside of the university received notifications from Qualtrics, including survey invitations.

What does this mean for me?

If you have an active survey, we recommend the following:

  • Because bounced emails sent during that time will not be resent, surveyors should schedule reminder emails to their survey recipients in case recipients missed an invitation or reminder.
  • Check junk folders for missing notifications from Qualtrics. Mark messages as “not spam” and add Qualtrics to your Office 365 safe senders list.
  • Survey owners may want to review responses received during the affected time period rather than rely on email alerts. This is because email generated by Qualtrics event triggers and workflows were also impacted by this outage. 

Please visit the Outages page for the latest updates. If you have other questions or concerns about this interruption in service, please contact survey-admins@g-groups.wisc.edu.