Last updated September 2025
Whether you’re sending a written message or a laid-out newsletter, these best practices can help make your emails easier to read, understand, and interact with for all users, including people with disabilities.
Outlook accessibility tools
Prefers Accessible Content
Accessible content can benefit everyone. Let your colleagues and correspondents know that you prefer accessible content by setting the Prefers Accessible Content setting in your Accessibility Settings.
Accessibility checker
Before sending an email, you can run the Accessibility Checker within Outlook. Automated accessibility tests are good for identifying technical barriers in the code, such as:
- Images without alt text: Automated testing tools can aggregate a list of text alternatives in content and identify images that do not have alt text. Be sure to check that all of the text alternatives are appropriate for the images, and mark images as decorative as appropriate.
- Low contrast text and background combinations: While testing tools can test colors set in the HTML and CSS of a website, such as color of main text or text on buttons. They cannot test for contrast within images on a site. Banner images, flyers, charts, and other embedded images will require manual testing.
- Inaccessible form or table formats: The labels for form elements like text fields and checkboxes must be associated with those elements in the code, and automated tools can flag when a label doesn’t have an associated form element, and vice versa. They can also flag common barriers with tables, such as tables missing a table header or overusing spanned cells for layout
Learn more
To learn more about the Prefers accessible content setting and Accessibility checker, visit Microsoft’s Make your Outlook email accessible to people with disabilities guide. You can also review the Rules for the Accessibility Checker to learn more about the errors, warnings, and tips flagged by Microsoft’s Accessibility Checker.
Write accessible copy
Shorter is better
Support your readers with short, scannable content. Overloading users with lengthy text and dense information increases the chances that your audience will skip or misunderstand your information.
Use plain language
Help your audience understand your message the first time they read it by using plain language.
- Avoid acronyms, jargon, and idioms (and define them when necessary)
- Write calls-to-action as verb-first sentences so readers know what they should do
- Be specific and avoid vague language
- Learn more about plain language at plainlanguage.gov
Structure content for scanning
Laying out content in small digestible pieces is called “chunking” content, which has been shown to improve reading comprehension. Label chunks with headings that describe the information in the following paragraphs to support the scannability of your content.
Use descriptive link text
People who are blind or have low vision often navigate with screen readers by jumping from link to link. Instead of including the full URL, write link text that describes the destination of the link to support seamless navigation.
Provide text alternatives for images and graphics
Text alternatives are crucial for making sure that information is accessible to audience members who are blind or have low vision. They can also provide information when images fail to load in email clients. Add alt text to images when possible. Use image descriptions when you cannot add alt text or to describe complex images in your email or attachments.
Use accessible styles
Text styling
To support legibility of text, use a sans-serif font that is at least 12 pt font size so it can be easily read. Avoid overusing styles like italics, bold, and underlining. These styles can reduce legibility and interfere with screen readers.
Headings and lists
Label your content with descriptive headings and apply built-in heading styles. This helps users scan content for the message and supports screen reader navigation through the content. Apply headings in ascending order, starting with one h1 (Heading 1), followed by h2 (Heading 2), and so on, without skipping levels.
Using lists can also help organize and simplify information. Use built-in list styles to create bulleted lists for a general list of items or numbered lists when the order of list items is important. Avoid using plain text numbers, letters, hyphens, or other symbols to create lists, as these will not communicate list structure to screen reader users.
Tables
Avoid using tables in emails. Consider summarizing data in paragraphs or lists. If you must use a table, consider the following best practices, and use the Accessibility Checker to check your work.
-
- Avoid using fixed-width tables, as those create barriers for people who magnify the content when the content cannot reflow or grow in size
- Use simple tables with as few rows and columns as possible
- Apply table headers and other built-in table style options
Do not merge or split table cells
Color contrast
Make sure that text and graphical content have sufficient color contrast, and that none of your information relies on color alone to communicate meaning. Text (both in your email message and in any attached documents) must have a contrast ratio of at least 4.5:1. Text that is bold or larger than 18 pt must have a contrast ratio of at least 3:1. You can check contrast with a tool like the WebAIM Contrast Checker.
If there is meaningful color in your content, such as red text to signify a warning, always combine that color with symbols, labels, or other styling to ensure that message is conveyed to all users.
Accessible attachments
The content we attach or link to from our emails needs to be accessible to our audience as well. Use the Document accessibility and Multimedia accessibility guides to learn more about the accessibility of other information formats.
Linked or embedded content
Embedding content like videos and PDFs in emails can increase barriers to accessibility, ranging from confusing navigation patterns to playback or page controls that are completely inaccessible to keyboard and screen reader users. When possible, link to web content from emails instead of embedding it.
The Center for User Experience
At the Center for User Experience, we are committed to working with you to make digital spaces more accessible, usable and inclusive for all students, faculty and staff at UW–Madison. We help the university follow its Digital Accessibility Policy by offering free evaluation and consultation services to all UW–Madison community members. For guidance on complying with digital accessibility requirements, visit Digital accessibility and the Americans with Disabilities Act (ADA).
Get in touch
- Meet with us: Book a quick chat with one of our team members to ask any questions you have.
- Start a project with us: We support accessible design and development. Fill out our Let’s Connect form to begin working with us on your project or to request an accessibility evaluation.
- Email us: Not sure if you’re ready to meet? Email us to start talking and figure out what to do next.