The letters R and h in the Red Hat font

Deadline for UW brand font transition approaching

A reminder: Red Hat Text and Red Hat Display are replacing Verlag and Vitesse as UW’s official brand fonts. Complete information about required updates and why this change is necessary can be found on our font transition page on University Marketing’s Brand and Visual Identity website.

If your website or web application still uses the Verlag or Vitesse web fonts, you or your web developer will need to replace them with Red Hat Display and Red Hat Text by June 30, 2023.

For more information, see University Marketing’s detailed guidance on how to update to the new fonts on your website. Additional guidance on transitioning to the new brand fonts in print and other media is also available on brand.wisc.edu.

Note: If your site includes PDFs or other digital files that use Verlag or Vitesse, these files don’t need to be replaced by June 30. However, we recommend doing so, if possible.

Questions about this change can be directed to web@umark.wisc.edu.