At the October 21 UW Design Community session, guests from the La Follette School of Public Affairs joined us to share their approach, learnings and outcomes from the Main Street Agenda project, an outreach and research effort to promote civil dialogue across Wisconsin.
Presenters:
- Jennifer Wagner, Outreach Director
- Tommy Jaime, Faculty Liaison
- Page Bazan, Communications Specialist
Watch the recording
Session videos (in Kaltura):
Speaker slides (in Box):
Resources
- Data from the Main Street Agenda can be found on the Election SOS website, including their approach, results and lessons learned.
- Badger Talks podcast on Main Street Agenda (“Bringing Civility to Political Discourse”)
- New course: “Advancing Public Policy in a Divided America”
- The initiative used MS Planner to serve as a social media calendar and track completion. Use the calendar view to plan social on a longer timeframe. Get started with Planner.
- Another tool used was Buffer: Makes it easy to schedule posts across multiple platforms, edit and refine each one (including swapping images out for a different size), and adjust the tags.
- Main Street Agenda webpage: The hub for all campaign elements (on the La Follette website)
- Includes videos, events, media coverage, articles, sponsor logos, contact info, etc.
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