University of Wisconsin–Madison
Bascom Hall in the summer

Kyla Farroll named Enterprise CRM Assistant Director

Kyla Farroll, Enterprise CRM Assistant Director
Kyla Farroll, Enterprise CRM Assistant Director

Kyla Farroll has been named Enterprise CRM Assistant Director, serving in DoIT’s Enterprise Business Systems. She will lead the important initiative to implement Salesforce across the enterprise.

Farroll has over 10 years of experience in enterprise systems, including customer relationship management (CRM) processes and implementations. She most recently worked as a senior consultant with Appirio, a global Salesforce consulting partner. As part of Appirio’s Digital Experience Strategy team, Farroll helped numerous clients integrate CRM solutions into their work processes. 

In addition, she has over 25 years of higher education experience, serving in both technology-focused and student-facing roles. She has been a leader in academic advising, financial aid, recruiting & admissions, and student services, as well as a champion of student-success initiatives.

“Kyla’s experience in CRM implementations will serve UW–‍Madison well as the service is defined and the first components are implemented,” said Adam Paulick, DoIT’s Director of Enterprise Business Systems. “I’m pleased she will be joining the team at this critical stage of the project.”

“I’m honored to lead the enterprise CRM program for UW–‍Madison and look forward to embarking on this journey with such a reputable and esteemed institution,” Farroll said. “Utilizing Salesforce to improve and enhance processes, trigger automations and provide a world-class digital experience is truly transformational. Investing in such a program shows UW–‍Madison’s commitment to all of its constituents, and I’m thrilled to be part of it!”

Farroll is 3x Salesforce certified and is a Trailhead Ranger. She earned a BA in journalism from Eastern Illinois University and an MA in media communications from Webster University. She started January 6 and is located in the DoIT offices on Dayton Street.