University of Wisconsin–Madison

Surveys (Qualtrics)

The UW-Madison Qualtrics Survey Hosting Service allows the campus community to easily create surveys, collect and store data, and produce reports. Please note: The Qualtrics service is available only to UW-Madison faculty, staff and students.

The UW-Madison Qualtrics service is for academic teaching or research purposes only and explicitly excludes any commercial use, including commercial and government-sponsored research.


  • Easy to use
  • System tracks email invites and reminder emails
  • Online access from anywhere
  • Wizard helps build surveys
  • Customize sample surveys for your own use
  • Integrated graphics and statistical tools
  • Ability to download data into Excel or SPSS with full syntax retained

Getting started

Log in

Login to Qualtrics Survey Service and enter your UW-Madison NetID and password. You will be directed to the UW-Madison Survey Service Web page powered by Qualtrics. If you are using Qualtrics for the first time, an account will automatically be created for you.

Survey Resources

Qualtrics Survey University has numerous resources including online tutorials, webinars, research articles and information about survey design. They also have over 300 sample surveys that can be used “out of the box” or questions can be copied and pasted into a custom survey created by you. Visit the Survey Resources page for more information.

UW-Madison Compliance

Some surveys may be considered human subject research and require Institutional Review Board (IRB) approval prior to the initiation of the survey. In general, if your survey data is only being collected for a class project, quality improvement project, departmental evaluation, or social use, IRB approval may not be needed. However, if this survey is for a research project (1) involving a systematic investigation with (2) the goal of creating generalizable knowledge (i.e,. being able to apply the data to a broader population and plan to publish or present the findings), IRB approval may be required.

Terms of use

Available to