Surveys (Qualtrics)

Last updated on February 22, 2024

The UW–‍Madison Qualtrics Survey Hosting Service allows the campus community to easily create surveys, collect and store data and produce reports. Please note: The Qualtrics service is available only to UW–‍Madison faculty, staff and students.

The UW–‍Madison Qualtrics service is restricted to academic research purposes only and explicitly excludes any commercial or other non- academic use, including, without limitation, use by or on behalf of any other institution or entity for compensation.


  • Easy to use
  • System tracks email invites and reminder emails
  • Online access from anywhere
  • Wizard helps build surveys
  • Customize sample surveys for your own use
  • Integrated graphics and statistical tools
  • Ability to download data into Excel or SPSS with full syntax retained

Getting started

Log in

Login to Qualtrics Survey service and enter your UW–‍Madison NetID and password. You will be directed to the UW–‍Madison Survey Service Web page powered by Qualtrics. If you are using UW–‍Madison Qualtrics for the first time please see our KnowledgeBase article UW–‍Madison Qualtrics – log-in to account for first time.

Survey resources

Qualtrics XM Basecamp has numerous resources including online tutorials, webinars, research articles and information about survey design. Visit the survey resources page for more information.

For information regarding accessibility and usability barriers identified by University of Wisconsin–‍Madison Center for User Experience please see the Qualtrics accessibility & usability information KB.

UW–‍Madison compliance

Some surveys may be considered human subject research and require Institutional Review Board (IRB) approval prior to the initiation of the survey. In general, if your survey data is only being collected for a class project, quality improvement project, departmental evaluation, or social use, IRB approval may not be needed. However, if this survey is for a research project (1) involving a systematic investigation with (2) the goal of creating generalizable knowledge (i.e,. being able to apply the data to a broader population and plan to publish or present the findings), IRB approval may be required.

Terms of use

Available to

  • Faculty
  • Staff
  • Students

Service category