Presenters from the Research Impact & Outreach Team in the College of Engineering shared the unique challenges and opportunities they’ve experienced with creative storytelling in academic research.
They discussed how their science-driven creative marketing team supports engineering researchers in translating their work into engaging, accessible narratives through design, branding, and strategy. They also discussed the challenges of working in a research environment and how they balance scientific accuracy with compelling design and storytelling.
Presenters
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Adrienne Nienow, creative manager
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Jen Fenton, senior graphic designer
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Xin Zou, scientific illustrator
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Bri Meyer, communications specialist
Recordings & slides
- Recording of the session with captions
- Recording of the session with audio transcriptions
- Session slides
Resources shared
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