People creating and sending emails

Design trends and metrics inspire the new face of TechNews

Kyle Henderson, creative associate director from DoIT Communications, talked about the transition of the TechNews newsletter from the legacy 2-column layout to the new 1-column design. He shared trends they’ve noticed regarding open- and click-through rates.

Recordings

  1. April 2023 slides (ppt)
  2. Captioned April  2023 video
  3. Captioned April 2023 video with audio descriptions

Resources

Connect with the UW Design Community

The UW Design Community is brought to you by the Center for User Experience and IT Connects. Together, we can realize meaningful results when it comes to our shared goals of increased engagement and efficiency, student satisfaction, employee productivity and making our digital campus easier to use.

Join the UW Design Community by emailing uw-design-community+subscribe@g-groups.wisc.edu and join our Teams group.

UW Design Community