Bonnie Willison from the Wisconsin Sea Grant shared insight into the creative storytelling process for developing news articles, podcasts, social posts, videos, and other content.
UW Design Community
How to write emails people will actually read
Dayana Kibilds from the Ologie marketing agency lead a workshop on creating effective email strategies, writing emails people will read, and measuring success.
Putting university values into action through the digital accessibility policy
The Center for User Experience talked about the new campus digital accessibility policy and how to make digital documents accessible.
‘The Stories We Tell: How Narratives Can Make (or Break) Us’
Kacie Lucchini Butcher from the Public History Project shared insights into designing meaningful and engaging narratives throughout the Sifting & Reckoning exhibit.
Design trends and metrics inspire the new face of TechNews
DoIT Communications joined the Design Community to discuss the TechNews newsletter transition from a 2- to a new 1-column design and trends regarding open- and click-through rates.
UW brand font transition explained
University Marketing talked about the new university typefaces, their timeline and plans for transitioning to the new fonts, and helpful resources and templates.
Best practices for inclusive, diverse photography in higher education
The visual representation of inclusion and diversity on college campuses is an essential part of telling a university’s story. University Photographers’ Association of America shared their guidance.
Send even better emails: Insights gained from emailing 50,000 people
The UW Design Community’s session, brought Kyle Henderson from DoIT Communications to share his experience with sending out TechNews to all campus faculty, staff and students. When should you send your emails out? What does …
Content: How it can support—or impair—your DEI efforts
Our session Content: How it can support—or impair—your DEI efforts was held on November 17, 2022. Please check out the available recording and resources.
Build a better email: Tips and tricks for using Eloqua
Our session Build a better email: Tips and tricks for using Eloqua was held on October 27, 2022. Please check out the available recording and resources.