We heard you ask for more conversation around email. So for the UW Design Community’s December session, we’re bringing in Kyle Henderson from DoIT Communications to share his experience with sending out TechNews to all campus faculty, staff and students.
When should you send your emails out? What does it look like to send out an email to 50,000+ users? What goes into a responsive design template? Come learn with Kyle about email newsletters. Kyle will share some insights he and his team have gained from sending the TechNews newsletter through Eloqua to all UW–Madison employees and students. Prior to being at DoIT (the Division of Information Technology), Kyle was responsible for helping manage design and production of email programs at the Division of Continuing Studies.
Event details
- Topic: Send even better emails: Insights gained from emailing 50,000 people
- When: Thu, Dec 15, 10am to 11am
- Where: Virtual via Zoom
Also, watch for the date for our January session, which will focus on visual storytelling and new fonts!
In case you missed it
The UW Design Community November session featured a talk by Dayana Kibilds, strategy director at Ologie, about the effect our content has on our diversity, equity and inclusion efforts.
Topic: Content: How it can support—or impair—your DEI efforts
Miss the session? Watch the recording/read the transcript (in Kaltura) and view the slides (in Box).
About the session: We can have the best of intentions but inadvertently confuse prospective students, particularly our international students, and keep them from feeling welcome at our institution. Drawing from examples in secondary education, including UW–Madison, Day’s talk showcased how traditional admissions content can exclude the very groups we want to include—and offered strategies to invest in content.
Day is strategy director at Ologie, focusing primarily on enrollment marketing strategy for educational organizations. In her 12 years in the higher education sector, she’s led digital enrollment and fundraising innovation work at Penn State, Cornell and Western University (Canada). She speaks regularly about enrollment marketing, email strategy, productivity and stakeholder management at global conferences such as CASE, HighedWeb, Confab, PSE Web and ContentEd.
As a lifelong immigrant who has lived in 6 different countries, equity and diversity are really important to her. She sees content as a tool for equity, and part of her motivation to work in higher ed is to help marginalized students access the educational institutions they deserve to be a part of.
Connect with the UW Design Community
The UW Design Community is brought to you by the Center for User Experience and IT Connects. Together, we can realize meaningful results when it comes to our shared goals of increased engagement and efficiency, student satisfaction, employee productivity, and making our digital campus easier to use.
Join the UW Design Community by emailing uw-design-community+subscribe@g-groups.wisc.edu or join our Teams group.
—Felipe Gacharná and Laura Grady, UW Design Community