Analytics data on a laptop screen, depicting search engine optimization (SEO)

Kick start your search engine optimization

At the July 21 UW Design Community session, we focused on making your content easier to find online and more appealing when it’s shared. The talk examined metadata, page structure, social media design specifications and the tools critical to executing a search engine optimization (SEO) strategy effectively.

In case you missed it

Topic: Kick start your search engine optimization
Miss the session? Watch the recording/read the transcript and view the slides.


Jonathan Dedering joined us to talk about the tools and strategies he uses to optimize websites for search engines and social media. Jonathan mastered SEO while working in the advertising industry and has continued to consult on related matters at UW–Madison as a software engineer for the Division of Information Technology (DoIT).

Connect with the UW Design Community

The UW Design Community is brought to you by the Center for User Experience and IT Connects. Together, we can realize meaningful results when it comes to our shared goals of increased engagement and efficiency, student satisfaction, employee productivity, and making our digital campus easier to use.

Join the UW Design Community by emailing or join our Teams group.

—Laura Grady and Felipe Gacharná, UW Design Community